ABOUT ROSEWOOD HOTELS
Established in 1979, Rosewood Hotels & Resorts is a distinguished collection of luxurious, residential-style hotels in many locations. Differentiated by their world-class service and homely ambience, Rosewood hotels have gained international acclaim and fame.
THE BRIEF
The client wanted to showcase each unique Rosewood property, which is inspired by the culture, history and geography of each locale.
For this campaign titled ‘The Essence of Experience’, we partnered with the team from BBC StoryWorks. Our job was to present their high-quality content in a way that matches Rosewood Hotel & Resorts’ brand DNA.
OUR SOLUTION
Responsive Microsite
Red Airship created an engaging microsite showcasing stories of the people and history of Rosewood. Vivid, striking images depicting the essence of the different countries where Rosewood properties were situated in were featured.
Working closely with the design team from BBC UK on a short timeline, we also provided recommendations on responsive design. The result is a site built on Drupal, crafted to elevate the user’s experience while enhancing their engagement w
THE TEAM
Design Lead: BBC UK
Development: Chin Hooi Ling & Ryan Tan (Red Airship)
Client:
BBC UK partnering with Goodwood Hotels & Resorts
INDUSTRIES:
Media & Publication, Travel, Hotels and Accommodation
RELATED CASE STUDIES:
Huawei’s ‘Against All Odds’, in partnership with BBC UK