ABOUT ROSEWOOD HOTELS
Established in 1979, Rosewood Hotels & Resorts is a distinguished collection of luxurious, residential-style hotels in many locations. Differentiated by their world-class service and homely ambiance, Rosewood hotels have gained international acclaim and fame.
The client wanted to showcase each unique Rosewood property, which is inspired by the culture, history, and geography of each locale.
For this campaign titled ‘The Essence of Experience’, we partnered with the team from BBC StoryWorks. Our job was to present their high-quality content in a way that matches Rosewood Hotel & Resorts’ brand DNA.
Red Airship created an engaging microsite showcasing stories of the people and history of Rosewood. Vivid, striking images depicting the essence of the different countries where Rosewood properties were situated were featured.
Working closely with the design team from BBC UK on a short timeline, we also provided recommendations on responsive design. The result is a microsite crafted to elevate the user’s experience while enhancing their engagement with the brand campaign.
Design Lead: BBC UK
Development: Chin Hooi Ling & Ryan Tan (Red Airship)
BBC UK partnering with Goodwood Hotels & Resorts
Media & Publication, Travel, Hotels and Accommodation
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