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Transforming User Experience with Rosewood Hotels

BBC Storyworks

Transforming User Experience with Rosewood Hotels

Established in 1979, Rosewood Hotels & Resorts is a distinguished collection of luxurious, residential-style hotels in many locations. Differentiated by their world-class service and homely ambience, Rosewood hotels have gained international acclaim and fame.

For this campaign titled 'The Essence of Experience', Red Airship partnered with BBC StoryWorks to tell the story behind the properties inspired by their culture, history, and geography.

The responsive site featured vivid, striking images depicting the essence of the different countries where Rosewood properties were situated. We focused on elevating the users' experience of the stories of Rosewood to increase user engagement and conversion.

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